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Social Media Strategy

Here you can find seven steps for a successful Social Media Strategy. These is an on-going process which we would like to go through with you and optimize it regularly as required:


  • Analysis: SWOT – Strengths, Weaknesses, Opportunities and Threats
  • Competitions: Monitoring and Screening
  • Define your Target Groups: To whom I would like to address? Who are my customers?
  • Social Media objectivies deriving: Which are the right channels?
    Facebook, Google+, Linkedin, Twitter, YouTube, Xing
  • Setting Milestones: Maintopics and Timings
  • Controlling and & Analysis: Were the planned measures successfully?
  • Postprocessing: Readjustment of measures optimize keywords