Social Media Strategy
Here you can find seven steps for a successful Social Media Strategy. These is an on-going process which we would like to go through with you and optimize it regularly as required:
- Analysis: SWOT – Strengths, Weaknesses, Opportunities and Threats
- Competitions: Monitoring and Screening
- Define your Target Groups: To whom I would like to address? Who are my customers?
- Social Media objectivies deriving: Which are the right channels?
Facebook, Google+, Linkedin, Twitter, YouTube, Xing
- Setting Milestones: Maintopics and Timings
- Controlling and & Analysis: Were the planned measures successfully?
- Postprocessing: Readjustment of measures optimize keywords